ANN ARBOR, MI
Toyota’s Collaborative Safety Research Center (CSRC), as part of its mission to advance mobility safety for industry and society, has looked for opportunities to better understand the complicated reasons why drivers continue to exceed speed limits.
Beyond our research, one of Toyota’s approaches to safe driving is to give drivers the tools they need to make better decisions while they’re behind the wheel. That’s the philosophy behind Toyota Safety Sense (TSS), the suite of driver-assistance systems and alerts that is transforming modern driving by providing customers more information about their drive. And now Toyota is leveraging that technology to better inform drivers of their speed and when the local limit is being exceeded. This technology, called Road Sign Assist (RSA), is now standard on nearly all Toyotas sold in the US today.
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